Media Literacy

Media literacy has expanded to so many different platforms that I don't think anyone can be completely literate in every type of media. However, there are certain types of media that people must be literate in to succeed in business and social interactions. Above all else people must be competent with computers. If someone cannot find they're way around a computer they have basically been cut of from all new media literacy. However, Media Literacy in the Information Age says that media literacy has just started in America even though we are the leader in new media. Our knowledge is no longer keeping up with our technology. Especially since the technology spike happened at the end of the current generation. However, the media literacy requirements have not slowed at all because of this. In fact, as things converge they would appear to the younger generation to get simpler but to the older generation it just gets more and more complicated. This is occurring because the younger generation is becoming the controlling generation. Understanding this convergence of media is one of the very foundational stepping stones to being able to understand where media will go and why it works the way it does. No one, not even the younger generation, uses converging media to the fullest extent though and that is how it will always be with new media and new ideas. The vast majority of the population just gets a handle on something new and finally understands how to fully utilize something when a new product, idea or innovation comes out that throws everything out the window.

Media Literacy in the Information Age  Information and Behavior Vol. 6. Robert Kubey. http://books.google.com/books?hl=en&lr=&id=rpdHWLVwnikC&oi=fnd&pg=PA79&dq=being+media+literate&ots=ZfjfuuSX3B&sig=MSoSG2cPwez8a6jztlaaN8_xbIQ#v=onepage&q=&f=false

Livingstone, Sonia.  "The Changing Nature and Uses of Media Literacy". Quelle: http://www.lse.ac.uk
       /collections/media@lse/pdf/Media@lseEWP4_july03.pdf [09-
       27-2004]. London 2003.

UNESCO: MENTOR. A Media Education Curriculum for Teachers in the
        Mediterranean. The Thesis of Thessaloniki, First Version, March 2003 (CD ci.com series).
        2003. P. 1-17.