Sunday, September 20, 2009
The Matrix
I believe that media will continue in the direction it is currently in. It will continue to merge digital media with the online world. However, I don't think the online world has been fully realized by the vast majority of the world. Movies and the like have begun to access this huge resource, but they still tinker with it like a new toy they don't fully understand. Some, like The Matrix, spread themselves too thin all over the place in many different media forms and expect the audience to work to understand everything. That might work if your main product is something like a video game that requires some sort of activity or effort from the audience, but if your main product is something like a movie then your audience just wants to be spoon fed the plot. They don't want to have to research other media elements to understand what is in front of them. On this I can speak from personal experience. It's just like the bottom of soda bottle lids. We want instant gratification on somethings. When I screw off that lid and look underneath I want an answer right then and there if I won or not. I don't want to have to go online and enter some crazy code to find out. Through trial and error I believe media will get the hang of using the internet wisely to benefit them and their audience and not hinder the experience for people.
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I agree that covering all types of media is a bad idea and spreads an idea too thin, but the makers of the film may be trying to transcend the spoon fed nature of the film industry. A truly great film does more than simply gives you all the information. Just as a detective novel will hint at the murderer and give potentially false information, so do many of the best movies that have the viewers leaving with postulating on the nature of the movie.
ReplyDeleteThe problem here is that to gain the full nature of the plot and the world, you must be an avid movie goer, game player, book reader, and internet surfer. It isn't practicle to only cater to the incredibly devoted. The rest of us may only be connected to a couple of these media types and thats who is left in the dust.
Covering all types of media seems as though it might be something that the big businesses are trying to cover all of their bases. Spreading one story across multiple different forms of media was a great idea, but I think they spread it across too many forms of media as you so mentioned. Not everyone has that kind of spare time.
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