As far as the primal instinct idea to advertising goes, I don't think that really factors into selling power that much. Primal instinct is no different than making consumers believe they need something to live. I believe there is a science to advertising but when you try and get that deep into it you lose sight of the real objective which is selling a product.
However, how things are worded does make a difference. I felt my feelings change on things during the show when it showed companies change their wording to better relate to consumers, but I think using different wording is most often used to obscure and confuse consumers instead of simply appeal to them more.
wording is everything, whether it is politics or soap. Death tax or estate tax? Do you think the Patriot act would have passed under a different name? What about no child left behind, which implements a dynamic that literally leaves schools behind in funding? The shenanigans of wording and framing will only end when the majority of the people look into the facts and are conscious of wording being used to obcure the issue and herd them in a particular direction.
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